About Flanstack

For the trades
who'd rather be on the tools.

We build the marketing systems that the best trades businesses run on, so the people running them can focus on the work that pays.

Why we started

We saw the same pattern,
over and over.

Brilliant tradespeople doing brilliant work, losing thousands every month to gaps that had nothing to do with the job. Missed calls when their hands were dirty. Invoices sent late because the laptop sat unopened. Happy customers who never got asked for a review. Old customers forgotten until they called someone else.

None of it was their fault. The tools designed to fix these problems are mostly built for software companies, not service businesses. Slick CRMs that need a marketing manager to operate. Booking widgets that don't talk to the calendar. Five different platforms, five different logins, and somehow more admin than before.

So we built the thing we wished existed: one system, six pillars, built specifically for UK trades. Done for them, not handed to them as a tool to figure out.

The Founders

Two of us.
One mission.

PHOTO PLACEHOLDER
Mason Stanfield
Co-founder · Sales & Onboarding

Mason runs the front of the business. Discovery calls, onboarding, ongoing client relationships. He's the one you'll talk to first, and the one who'll know your business inside out by the end of week one.

PHOTO PLACEHOLDER
Aidan
Co-founder · Systems & Build

Aidan runs the back of the business. Every workflow, every integration, every line of code that makes your system actually work. If something's automated for you, there's a fair chance Aidan built it.

What we believe

Four principles.
One way of working.

01

Done for you, not handed to you.

You shouldn't have to learn marketing software to run a trades business. We build, configure and run the system. You do the work that pays.

02

Specific beats generic.

We don't serve every business. We serve UK trades, deeply, because that's where we know exactly what works. Sharper tools for narrower targets.

03

Your data is yours.

Your domain, your customer list, your reviews, your photos. We never hold any of it hostage. Cancel anytime and we hand it all back.

04

Honest beats polished.

If we're not a fit for your business, we'll tell you on the discovery call. We'd rather lose a client we shouldn't have signed than win one we can't help.

Run your business
like the best of them.

A 30-minute call. We listen, then we show you what's possible.