The System

Six automations.
One self-running business.

Each pillar handles one part of running a trades business. Together they form an operating system that captures leads, converts them, gets you paid, builds your reputation, and brings them back next year.

01 · Foundation

Website & Social Audit

Most trades websites are built once and forgotten. We rebuild yours to convert visitors into bookings, optimised for your trade, your area, and the way your customers actually search.

i
Full conversion-focused rebuild

Built mobile-first because that's how most trade enquiries arrive these days. Hero, services, areas covered, instant booking, all engineered for the click.

ii
Local SEO foundation

Schema markup, location pages, service pages tuned for searches like "[your trade] in [area]". Google understands exactly who you are and where you cover.

iii
Integrated with the rest of the stack

The booking widget on your site is the same one in your inbox. Reviews on your site update from Google. Photos on your site come from your job photos. Everything flows.

iv
Social profile audit & tune-up

Your Google Business Profile, Facebook, and Instagram audited and optimised. Consistent branding, complete information, trust signals where they need to be.

02 · Capture

Booking & Lead Capture

When someone needs a contractor, they want one now. Your system handles enquiries, missed calls, and out-of-hours leads automatically. They self-book in 30 seconds. You see the booking later.

i
24/7 self-serve booking

Emergency, quote visit, scheduled job, annual service. Each with the right time slots, the right qualifying questions, and the right confirmation flow.

ii
AI qualifies every enquiry instantly

Trained on your trade, your services, your area. Routes urgent jobs to emergency. Books standard work into your diary. Filters out time-wasters.

iii
Missed-call text-back in 60 seconds

Phone rings, you don't answer, they get a text within a minute. "Sorry I missed you, what's the issue?" Most call-backs convert before the missed-call irritation sets in.

iv
Multi-channel intake into one inbox

Website forms, Facebook messages, Instagram DMs, Google Business chat. All land in one place. All get auto-responded. You see them, qualified, when you're free.

03 · Cashflow

Invoice & Payment Automation

Job done → invoice sent → payment link clicked → money in your account. The whole loop, automated. No "did you get my invoice?" No spreadsheets. No evenings spent chasing.

i
Auto-invoice when job is marked complete

Mark a job done in your dashboard or simply move it through the pipeline. The invoice generates and sends within the hour, with your branding.

ii
Stripe-powered payment links

Customer clicks the link, pays by card or Apple Pay. Money lands in your account in 2 working days. Fully reconciled, fully tracked.

iii
Automated reminders, written like you

Polite nudge at 3 days. Firmer one at 7. Final notice at 14. All in your voice, all without you typing a word.

iv
Real-time payment dashboard

See what's paid, what's pending, what's overdue at a glance. Failed payments retry automatically. You're only notified when you need to act.

04 · Reputation

Automated Review Engine

Every customer gets asked at the perfect moment. When feedback comes in low, you hear about it instantly · so you can call them back, put it right, and earn the review you wanted in the first place. Your Google profile becomes your best salesman, the honest way.

i
Personal review request, sent at the right moment

24 hours after payment lands. Job's fresh, the customer's still grateful. The ask comes from you, in your voice. Every customer gets the same Google link, no filtering, no funnels.

ii
Polite follow-ups for non-responders

If they don't respond in a week, the system sends a gentle reminder. Doesn't pester, doesn't beg. Just enough to recover the half who genuinely meant to leave one and forgot.

iii
Real-time alerts on low ratings

When feedback comes in below 4 stars, you get an instant SMS with the reason and the customer's number. Call them back the same day. Resolve the issue, often the rating follows.

iv
Reviews surface across your site & social

New Google reviews automatically appear on your website. Featured ones get formatted for social. Your best customers do your marketing for you.

05 · Retention

Database Reactivation

Most trades businesses leave thousands on the table by forgetting about old customers. We turn your customer list into a renewable income stream that compounds every year.

i
Service reminders, intelligently timed

12 months after a major job: annual service reminder. 6 months after maintenance: check-up offer. The system knows when each customer is due, and reaches out at the right time for your trade.

ii
Seasonal campaigns

Pre-winter check campaigns. Spring outreach. Summer offers. Whatever fits your trade's natural cycle, your database hears from you when it matters.

iii
Re-engagement for dormant customers

Anyone who hasn't booked in 18 months gets a tailored re-engagement message. Old customers are the cheapest leads you'll ever have.

iv
Refer-a-friend baked in

After every positive review, customers get the option to refer. Discount for them, discount for their friend, more work for you. Multiplied effortlessly.

06 · Growth

Profile Optimisation

Your Google profile, social accounts and website stay fresh and active. Posts written, scheduled and published. Without you opening a single app.

i
Snap a photo, we do the rest

Take a photo of the job. Send it in. Our system writes the caption in your voice, schedules it across Facebook, Instagram, and Google, and posts it within hours.

ii
AI captions in your voice

Friendly, local, professional. Not corporate. Not generic. Each post sounds like you wrote it, because the AI is trained on your business.

iii
Multi-platform scheduling

One photo turns into a Facebook post, an Instagram post, and a Google Business update. Each formatted correctly for its platform.

iv
Profile health checks

Weekly review of your Google Business, social bios, website. Anything outdated gets flagged. Anything missing gets filled. Your profile always looks active.

One system.
Built for your business.

Book a demo and we'll show you exactly what each pillar would do for your business.